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2020-2021 Colloquium Series
Yannis Michaelides, Tourism Branding Management Expert Friday, February 5, 4PM-6PM There is no doubt that COVID-19 is also impacting on global mental health to an alarming extent. It is an aspect of the pandemic that is deservedly drawing the increasing attention of cultural institutions and the tourism sector. The many residual psychological effects from this fearful and long drawn disruption are seen by analysts as an escalating threat to humanity's well being during and after this crisis. The idea that travel and mental health are linked is not new, but in a post pandemic world this linkage will be a definitive factor affecting travel consumer behavior and thus, new approaches to travel and culture will need to be addressed. Research supports the positive effects of art & culture on mental health, (mindfulness, creativity, cognitive thinking, resilience, etc.). In addition, human interaction through travel has a proven healing effect on mental health. The global travel industry is now facing a rapidly emerging demand factor that will feature in the post pandemic world. Mental health is becoming a pressing priority and aspiration that drives various quests and concepts, affecting communication, product development and operational aspects in almost every sector of the travel industry. The road is now open for tourism to thrive with novel approaches that accurately anticipate expectation trends and transcend the level of mere communication tools by creating substantial perceptions and messaging. Speaker Bio: |
